Thursday, June 3, 2010

The Style Files: Jaime Rummerfield


{The Gorgeous and Talented, Jaime Rummerfield at her Showroom}

Jaime Rummerfield, of Woodson and Rummerfield in Los Angeles, has long been one of my favorite interior designers. As fiercely talented as she is fabulous, Jamie has designed spaces for a long list of celebrities including John Travolta and Kelly Preston, The House of Versace, and Christina Aguilera. She and her design partner, Ron Woodson have created a glamorous image spanning both interiors and personal style that evokes images of Hollywood’s golden era in the 1950s and 1960s.

Woodson and Rummerfield’s design style is bold, inspired, and entirely unique. While their aesthetic is reminiscent of the Hollywood Regency look, it goes a step further. Jaime coined the term “Modage” to describe her firm’s style, which is a mix of modern and vintage. I love how grand their designs are! When something is as bold as the rooms designed by Woodson and Rummerfield, they feel special. They are no longer spaces in which to dwell, but occasions to celebrate! Jaime and Ron penned a book, High Style that is a must for anyone who loves design and Hollywood glamour. It features gorgeous photographs of their work, along with tips for decorating and entertaining. I blogged about Jaime and Ron for the first time nearly two years ago and I must say that I am beyond thrilled to have Jaime as a guest here today.


Name: Jaime Rummerfield

Occupation: Interior Designer

Hometown: Long Beach, CA

Current City: Los Angeles, CA


LDV: What inspired you to begin your career in Interior Design?

JR: In elementary school I saw the movie "Wall Street" Daryl Hannah was Michael Douglas' and Charlie Sheen's interior decorator and I thought it was such a chic way to make a living! Truly, I have always known this is what I would do as long as I can remember.

Picture 334[1] {Jamie and her design partner, Ron Woodson}

LDV: What do you love most about it? What is the most challenging aspect?

JR: The most challenging is realizing that my design career is nothing like the movie Wall Street, really. This business is not for the faint of heart, there is a lot of rolling up your sleeves doing tasks that are not glamorous. Balancing client expectations, timelines, and hundreds of project deliverables keeps me on my toes. However, having the opportunity to do what I love everyday is magical. Seeing, touching & exploring different materials, styles, and looks for a project is very rewarding and inspiring.


LDV: Where do you find inspiration?

JR: Some say everything has already been done. I would agree. Except, I do believe that even if I tried to duplicate something that inspired me, that something new would emerge based on the science behind the combination of context of the space, client needs and approach. Understanding good design is seeing that ordering systems may be repeated, but the conceptual executions are like fingerprints, no two are ever the same. Hence, elements such as details, colors and textures of fashion melded with the ornamentation and nostalgia of vintage decorative arts and furnishings play a big roll in my design inspirations.

2113-c-12[1] {Elsa Schiaparelli}

LDV: Who are some of your personal style icons?

JR: Elsa Schiaparelli, Vivienne Westwood, Chloe Sevigny, Dorothy Draper, Bridgett Bardot, Sofia Loren, Talitha Getty

DSC_2647[1]{An Example of Jamie’s “Modage” Style}

LDV: How would you describe your own style?

JR: "Modage" (literally, I trademarked it). It essentially means modern vintage.

LDV: What is the trait you most admire in a person?

JR: Being genuine.

LDV: What is your principal weakness?

JR: I give 150%, and expect the same in return.

LDV: What is the best piece of advice you have ever received?

JR: Live in the moment and don't sweat the small stuff.

{High Style by Ron Woodson and Jaime Rummerfield}

LDV: What do you consider your greatest achievement?

JR: Surviving the recent recession! In all seriousness, publishing a design book with Chronicle Books and being inducted into the Library of Congress. Owning a successful design company, I believe, is a big achievement in many ways and being the designer to an A-list clientele is phenomenal. I am always learning from the people around me and inspiration comes in somewhat of a heightened level in Los Angeles ~ that motivates me to strive for more each day.

Christina Suite[1] {Jaime and Ron designed Christina Aguilera’s home.}

LDV: What is your idea of living “la dolce vita”?

JR: Live fabulously everyday; make no excuses for having your own flair and style!


Bloom: Peony

Food: Fresh Farmers Market

Drink: Bloody Mary, lots of pickled veggies and cherry peppers

Thing to Wear: Vintage, chunky jewelry


Destination: Mexico, Yucatan Peninsula

Season: Autumn

Meal: Picnic at the beach of cheeses, fruits, genoa salami, baguette & cornichons

Musician: throw back ~ Mel Torme, today ~ Miike Snow

Artist: Robert Rauschenberg

{Woodson & Rummerfield recently designed an “Auntie Mame-inspired” living room at the Baker showroom for the Legends of La Cienega event.}

Film: Auntie Mame

Television Show: True Blood

Book: Madame Bovary by Gustave Flaubert

ELLE DECOR June 2010 Cover

Magazines: Elle Decor, Veranda, House Beautiful, Angeleno Interiors

Blogs: La Dolce Vita, Coco + Kelley, All the Best, Simply Magic, W&R Style File

Texture: Boucle, Silk Velvet

Fabric or Pattern: Jersey

Color: Black

Scent: Mademoiselle by Coco Chanel

Extravagance: Travel and hand bags

Quote: Life has no limitations, except the ones you make. - Les Brown


To see more of Woodson and Rummerfield’s fabulous work, visit their website.

Jaime understands the importance of social media in today’s design industry and is quite active on Twitter. I love it when she posts pictures of her adventures around L.A. Get in on the fun and follow her tweets!


Caitlin @ Sacramento Street said...

Paloma - I love this series you've put together. It's so much fun reading about Interior Designs I've wanted to get to know better. Keep up the amazing work! xo, C


Who doesn't love Jaime? She is the sweetest girl and now that I know that she LOVES Mexico I like her even more.

Great interview!!!

Cinched at the Waist said...

Good work! An amazing post, with great pictures and insight into this great designer. Big fan of your blog Paloma!

ashlina {the decorista} said...

paloma, good interview. love her profile. jaime is my personal fave girl....she is super sweet + gorgeous!

Carpe Diem said...

Thanks for the introductions...I've always felt/believed that the best design (be it interior or fashion) is best expressed when there is some type of juxtaposition....hence her "Modage" style...Love it.

La Boheme said...

Jaime is really incredible. We even love the same book! Ohlala, thank you for the interview Paloma!

Hello Lover... said...

Great interview - I have loved their designs for such a long time - they are so glamorous and beautiful. And I don't really feel like I see a whole lot of their stuff in blogland - thanks so much!

designstiles said...

I briefly met Jamie at an event the designer I work for had a few months ago at the W Hotel Residences. I wanted to say so many nice things to her, but was overcome by shyness. Jamie, if you're reading this, I love your work. And I too am a big Miike Snow fan.

.carolyn. said...

what an excellent post! that green and turquoise room is just exquisite.

Monique said...

Amazingly talented!! Love that fireplace in the first pic!!

other-option said...

I was so excited to see this profile of 1/2 of my fave design team! I love their book High Style and look through it a lot.

Paloma, this is such a great series, and your readers so appreciate it!

- Danielle

designstiles said...

Eeek. I spelled previously spelled Jaime's name wrong. I hate when that happens. My apologies.

designstiles said...

Goodness, what is wrong with me?!? I'm just gonna quit writing for the day.

The Iconic said...

Fabulous interview. Stunning interiors! I love the decor above the mantle in the first

Sally@DivineDistractions said...

Intriguing interview with a very intriging designer. I love designer that truly can follow their instincts and just create in an amazing way. Their work is totally unique. Glad you showcased them.

Tamstyles said...

love her work..and glam photo

daisymay said...

wow that first picture is amazing. Love the B&W harth!

design traveller said...

It a very interesting series, reading about creatives like Jaime Rummerfield is very inspiring

Erika ~TiptoeButterfly~ said...

her work is beyond! - i would give anything to have that stuff! - great post lovey!!!

*Happy Weekend*
~Tiptoe Butterfly~

The Designer said...

Great interview! Love the all black mantel in the first photo, really shows off the gold mirrors!
The Designer Insider

LiveLikeYou said...

So refreshing to see fearless, inspiring interiors that break expected design rules. You need to start a magazine!! Your blog is fantastic!!

Leah said...

Lover her! She is amazing!

Cristin said...

This is a fabulous interview... love her work and collection. "Modage" - love that too.


Hazel said...

Loved this post! Such amazing images and enjoyed the interview too! I absolutely adore that very first picture!

:) Hazel

Rowaida said...

Amazing! love her work! Your blog is so inspiring!

Julie @ Chapman Interiors said...

Great interview! I love the little details like fave foods and places, music and indulgences.. it makes everyone so human!


Jane Hall The Voice of Style said...

Over and over I am drawn to designers who are inspired by the history and the icons of style. As a designer myself who loves colour, pattern and texture designers such as Jamie are refreshing in the sea of ordinary and uninspiring that you see in design today
Jane Hall