Fabulous Room Friday 01.03.14

{The Look of the Tory Burch Store in Seoul is more "Chic Park Avenue Apartment" than Boutique}

The first "Fabulous Room" of 2014 is unique in that it isn't a residential setting. You may be surprised to learn that this gorgeous space isn't in someone's home. It is actually the Tory Burch store in Seoul, South Korea. I love that Tory's go-to interior designer, Daniel Romualdez (he does not have a website) embraced color in a big way and created a setting that is filled with traditional silhouettes that feel fresh and modern. I am not a big fan of purple and stated my distaste for Radiant Orchid in this week's "Love it in 2014, Leave it in 2013" post. However, I don't mind it at all in this glamorous setting. It looks rich, modern, and feminine, which I love. I am a big fan of doing tone on tone color in a space-- navy on top of navy, green on top of green, or in this case, purple on top of purple in various incarnations. The velvet sofa with its classic shape and tape trim is completely chic. The purple ikat wallpaper, printed entry ottoman, and  the contrasting tape trim on the white chairs in the background keep the look balanced and rich. 

The Tory Burch boutique in Houston is a tiny, little gem, but I love that she treats her larger flagship store as if they were elegant residences. The  Seoul store features several of the signature accents that we have come to associate with the Tory Burch brand and in particular, its stores, including high gloss, lacquered walls, bright, bold colors like orange, purple, green, and fuchsia, as well as a generous dose of gold accents. The look is classic American envisioned by a thoroughly modern woman.

By the way, Tory is totally killing it right now. Check out the video for her 2014 Resort Collection filmed at L.A.'s storied and chic Chateau Marmont. Have a fabulous weekend!


{Images via Tory Burch}